Automatic favorite refers to a social tool that is used to show preference and mark out a particular tweet to increase its popularity. There are company’s emerging that offers these services in the social platform accounts like Twitter among others. There are two of types of these services namely robotic and organic. The robotic variety tends to be in time with an accounts tweet instantaneously at a specific in a day and the times it has been set. The organic type, on the other hand, is more preferred for it can be structured on a per day basis, delivering different messages on each tweet with a lot of control over a users content. There are functions for these services as outlined below:
- I) Promotion of content
When an organization, a brand is looking at establishing its presence in the digital market, there is the need for creating regular content for your followers and the whole market. Together with the marketing department, if you have any, you can prepare pre-launch tweets that will create a stir in the market and capture the attention of whoever comes in contact with them. Once this has been down and you finally get into the business, you will have a primed audience full of anticipation of your products and brand.
- II) Digital reputation creation.
With over 300 million users, Twitter massive popularity and following is an ideal place to set up an online marketing platform or even a shop for your products and services. Having said this, one’s presence on Twitter is an added advantage for putting their goods and services out there.
III) Social services and search engine optimization advantage
As the world keeps growing at an alarming rate, everyone has their opinion on everything and anything, and they are entitled to! So once you have established your Twitter presence, have gone an extra mile to use such a service, your popularity will raise eyebrows and increase website ranking. Once this has been attained your companies and brand presence in the search engine will be noticed.
Iv) Increase in a company’s popularity
One of the advantages of favorites is popularity, customers tend to trust a favorite brand for their products and services. Once this has been done, companies track record will be recorded and eventually increase the profits and business sales.
- V) Attaining loyal following
With your tweets being favorited, you will be popular, and people tend to associate themselves with a favorite brand and company. The favorited tweets will be retweet increasing the companies social media presence and increase your loyal media following. As mentioned above increased sales and profits are expected by a corporation contribution with its goals.
With the increasing competition in the market in the present day, one has to correctly position their brand so that they can remain relevant and gain their goals in any business, with the world going digital, twitter is an excellent platform to market its self. Use of automatic favorites will make a brand stand out from the rest of the competitors. This is a plus gain for any brand.